The House Agency pedals for Skoda
The House Agency designed and implemented a comprehensive content platform for Skoda called Velowelt. This strategic initiative supports the company's long-term commitment to cycling.
The automotive group's involvement goes back to the Skoda company founders Laurin and Klement, whose original company model from 1895 was based on the repair of bicycles. It was not until ten years later that they switched to the automotive industry.
Skoda.ch/velowelt builds on this core concept and presents eight clever, family-friendly bike tours in German-speaking Switzerland for the launch. The routes lead through particularly beautiful stretches of countryside to varied excursion destinations such as theme parks, zoos or swimming pools - so-called points of interest. The tours were developed in close cooperation with Familienleben.ch and are being continuously expanded.
But Skoda.ch/velowelt offers even more: in addition to the family tours, users will find a varied content world with exciting reports, helpful tips, healthy recipes and recommendations on sport and fitness. A calendar reminds users of the most important cycling dates. Various checklists are available for download.
"With the Skoda Velowelt, we want to offer families and cycling enthusiasts unique added value and bring our commitment to cycling closer," says Marc Bislin, E-Commerce Manager at Skoda. With the well-known Swiss water bottle manufacturer Sigg, Velowelt already has its first strong partner. Using a voucher code, Velowelt users receive a 20 percent discount on the new Sigg Viva water bottle. Further collaborations are planned.
