Koch: Entrepreneurs take responsibility

The aim of the communication measures is still to narrow the gap between the population and the economy and to show that Thurgau's companies are firmly anchored in society. With this campaign, the Chamber of Industry and Commerce would like to make a contribution to positively influencing the climate in the population - especially with regard to anti-business voting proposals.

The key visual was retained, but the message was expanded. While in the first year entrepreneurs and their employees were in front of the lens, the focus is now on the social commitment of the entrepreneurs. "It was very important to us not to focus on financial support and sponsoring, but on the personal, voluntary commitment of the entrepreneurs in their free time," explains Peter Maag, Director of the Thurgau Chamber of Commerce and Industry.

Christian Neuweiler, President of the Thurgau Chamber of Commerce and Industry, adds: "With their commitment, many entrepreneurs demonstrate how important the common good is to them. We think, especially in times of discussions about rip-offs and the like, it's good to remember that once again."
To demonstrate this impressively, no fewer than 13 subjects were realized. Posters, rail posters, advertisements and online banners are used in the campaign.

Responsible at the IHK Thurgau: Christian Neuweiler (President), Peter Maag (Director). Responsible at Koch Communication: Jean-Marc Demeulemeester, Monika Beerli, Isabell Bosshart (creation); Philipp Koch, Urte Zambelli (consulting). Photographer: Julian Salinas.