Wirz: New spots for Feldschlösschen
«Feldschlösschen Brings Switzerland Together» is the communication concept behind Switzerland’s largest beer brand. The new commercials from Wirz show that Feldschlösschen also brings together barbecue and soccer fans.
In the new films, the campaign also focuses on those moments when people become particularly aware of their emotional bond with each other: In the "BBQ" spot, sparks begin to fly between two protagonists as they barbecue together with friends. And in two films on the current topic of "soccer," the feeling of connection is found in the shared anticipation of the World Cup and in the enthusiasm for the Swiss team that spreads to everyone.
The films were realized by Wirz in cooperation with Markenfilm and the German director Benjamin Brettschneider. The films will be broadcast from mid-May 2014.
//www.youtube.com/watch?v=-Vn5PlQuQbQ
//www.youtube.com/watch?v=HX9fnyrKt08
//www.youtube.com/watch?v=avwm_L3nJHw
Responsible at Feldschlösschen Beverages: Roland Bienz (Brand Director Feldschlösschen); Simone Schmutz (Senior Brand Manager Feldschlösschen). Responsible at Wirz: Raul Serrat, Thomas Kurzmeyer (CD), Raul Serrat (AD), Gordon Nemitz (Strategic Planning); Marcel Mägerle, Prisca Grollimund (Consulting); Markenfilm (Film Production), Uli Scheper (Producer), Benjamin Brettschneider (Director), Spacetrain (Music), Jingle Jungle (Recording Studio).
