Last but not least: The beards have to go

It is well known that the beard has experienced a considerable revival in the recent past. There is no advertising agency in which at least half of the employees do not celebrate facial hair. From an aesthetic (and practical) point of view, this is an understandable trend. But as with everything, the rule applies here too: at some point, you've seen it. Because at the latest when everyone looks the same, trendsetters want to get away from the uniformity. Hipsters, for example, are acutely threatened with extinction: "The new style ideal is the normalo", recently stated Constatin Seibt at his Visit to Mrs. Gerold's garden fixed.

According to razor manufacturer Schick - as Wilkinson Sword is known in the USA, Asia and Australia - the time has come to say goodbye to beards. It's understandable: when body hair is in fashion, the shaving industry is in the doldrums. Y&R Aucklan communicated this concern on behalf of Schick New Zealand with a campaign that attracted worldwide attention and caused a stir. As it is so well crafted, it can be forgiven for leaving some room for interpretation when it comes to the message. "Free your skin" is the slogan. Whether and to what extent the wearers are disturbed by the cuddly face creatures remains somewhat open. Do you really want to shave off the furry appendages? Never mind. (hae)