In Flagranti: House experts immediately on the spot
To further embed this unique selling point of Gebäudeversicherung Bern (GVB) in the minds of its target audiences, In Flagranti is launching a positioning campaign that playfully puts the home experts in the spotlight.
As a first step, the agency developed an advertising presence that provides proof that the GVB home experts spare no effort to be on the spot immediately, especially in the event of a claim. Benno the dog, who has already been involved in past campaigns as a sympathetic figure, is once again part of the action. With advertisements in hyperlocal media (community papers, gazettes and regional newspapers), GVB brings its local home experts right into the living rooms of the target group. Posters emphasize GVB's regional roots in the canton of Berne.
Responsible at the building insurance Bern: Stephanie Kriesel (management), Mirjam Wüthrich, Alexandra Siegrist.
