Goldbach Audience: Cooperation with Smartclip
Goldbach Audience is successfully advancing the multiscreen concept through its partnership with Smartclip, the leading European provider of video advertising across all devices on the web, mobile, and connected TV.
Through this collaboration with smartclip, which extends across the entire multiscreen offering, Goldbach Audience can further expand the offering of the Goldbach Video Network, which was successfully launched in 2012, and is the first Swiss provider to be able to actively manage Connected TV locally.
Sales figures for TV sets have been rising exponentially again for a few weeks now; as is only possible every four years when the entire world revolves around football. Each of these TV sets is an Internet-enabled Connected TV. As a result, advertisers are able to target consumers with online advertising on every screen, across all devices, and around the clock. Even those who are no longer reached by conventional TV advertising, which can significantly increase the advertising impact of TV campaigns. In 2012, Goldbach Audience launched the Goldbach Video Network, which, according to a statement, is the market leader and, with over 50 million video views per month, currently has twice as many views as its most successful competitor.
Since 2008, Smartclip has been using optimized media efficiency and its own proprietary technology to integrate and deliver video ads to advertisers on all Internet-enabled devices, positioning itself as an innovator and international pioneer in the digital video market: Topics such as connected TV, multiscreen and also programmatic video ad buying via the SmartX Platform are being driven forward together with the device manufacturers. Goldbach Audience and smartclip are united not only by the multiscreen strategy, but also by the premium concept and high quality standards.
"Through the cooperation with smartclip in Austria and Switzerland, Goldbach Video Network customers now benefit from additional reach, increased attention, advertising in controlled environments, interactivity and additional opportunities to build brand worlds as well as higher efficiency in targeting and measurability. The active marketing of smartclip in Switzerland and Austria offers advertisers the opportunity to be present in the brandsave environments of the leading TV set manufacturers and to significantly increase the advertising impact of a linear TV campaign through Connected TV," explains Alexander Horrolt, Managing Director Goldbach Audience.
Oliver Vesper, Managing Director Smartclip, adds: "Goldbach Audience is the preferred partner for us in Austria and Switzerland, having distinguished itself in the areas of online, video and mobile advertising and TV. In return, our innovation themes bring relevant added value to this partnership in order to further develop the Austrian and Swiss markets intensively in the area of digital TV."
