Planet: Corporate design for the Albert Koechlin Foundation

For People and the Environment: Planet Luzern has developed a new visual identity for the Albert Koechlin Foundation.

The Albert Koechlin Foundation stands up for people and our living environment. As a charitable foundation, the Albert Koechlin Foundation is committed to social, educational, cultural, economic and environmental causes. Together with the foundation, Planet has developed a contemporary image at all levels that makes the foundation tangible, approachable and tangible. The core brand values were identified in workshops and key messages were developed for the foundation and the project departments. The foundation's claim, "For people and living space", reflects its diverse commitments in the development and implementation of projects.

The oak leaf, an identity-forming symbol in the logo, has been refreshed and modernized. With a lively and expressive visual language, the focus is on people and their actions. With the 2013 annual report, the website Aks-foundation.ch and the endowment letters, Planet has created a new world for the Albert Koechlin Foundation. For people and living space.

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AKS_Briefschaften

Responsible at the Albert Koechlin Foundation: Peter Kasper (Chairman of the Board of Trustees), Marianne Schnarwiler (Managing Director), Beatrice Wolfisberg (Secretary). Responsible at Planet: Daniela Schmid (creative direction), Andreas Stebler (graphics), Beatrix Imhof (consulting, project management), etextera (text), Heinz Dahinden (photography), Flumedia (web programming), Druckerei Odermatt (printing).
 

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