Ruf Lanz: Text campaign for Lienhardt & Partner continued
The creative team at Ruf Lanz is continuing the text-based campaign for the Zurich-based private bank Lienhardt & Partner. The message is: Safety comes before quick returns.
Ruf Lanz has been sharpening the profile of the private bank, founded in 1868, since spring 2009 with a Text campaign. It is intended to show that Lienhardt & Partner is in a healthy position even in the financial crisis, as the bank does not engage in speculative proprietary business, has never sold structured products and does not offer its own products in order to avoid conflicts of interest. The four new subjects appear full-page in NZZ and Bilanz.
Responsible at Lienhardt & Partner Privatbank Zurich: Dr. Markus Graf (CEO, Director Private Banking), Christian Lienhardt (Managing Partner, Director Risk Management & Finance). Responsible at Ruf Lanz, Zurich: Markus Ruf, Danielle Lanz (CD), Andreas Hornung, Markus Ruf (text), Lorenz Clormann (AD), Kristina Burch, Michael Gassler (consulting).
