Zalando launches Blogger Awards
The online retailer Zalando is organizing the first Blogger Awards in Germany, Austria, and Switzerland and is looking for the trendiest and most creative fashion blogs. The Blogger Awards are intended to promote talent within the fashion blogger community.
According to the press release, the awards will be presented in three categories: People's Choice Award, Fashion Jury Award and Newcomer Award. The People's Choice Award goes to the blog with the most votes. A jury of fashion and media specialists will determine the winner of the Fashion Jury and Newcomer Awards. In addition to Barbara Franzreb, the members include Vogue Salon designer Tim Labenda, fashion photographer Bernhard Musil and Mirjana Gödicke, online editor at Grazia magazine. The selection criteria are professionalism, creativity, trend sense and originality. Until June 22, 2014, users can submit vote online for their favorite blog and have the chance to win one of five 125 Swiss franc shopping vouchers. On July 7, 2014, the winners will be announced at the Award Show in Berlin.
Barbara Franzreb, Head of PR & Communications at Zalando: "We really appreciate fashion bloggers, working with them is particularly valuable for us. They strengthen our image and make Zalando's fashion accessible to a young audience. By presenting great looks in a creative and surprising way, they help visitors to our website find their favorite styles in our extensive range."
The Fashion Jury and the People's Choice Award are each endowed with a Zalando Shopping Voucher worth 2,500 Swiss francs. The three Newcomer Award Winners each receive a Zalando Shopping Flatrate worth a total of 1,500 Swiss francs.
