Wapico: New TV commercials created for Sbrinz
The Bern-based agency Wapico is launching the third series of TV commercials for Sbrinz cheese and shows: whether grated or as a Möckli - the cheese tastes good.
Sbrinz AOP, the great hard cheese with a lot of heart and flavor, is continuing its successful film series in 2014. This time, one film is specifically about Sbrinz-Möckli and the other about Sbrinz grated cheese. Once again, short stories are told in a humorous way - the protagonists: human figures made of cheese. True to the motto: the product is the hero.
Wapico has been supporting and advising Sbrinz Käse for six years now. In addition to the films, the agency designs and produces a series of posters, a large number of occasional ads and other advertising materials - always with the same look and feel. Domestic sales of Sbrinz AOP increased by around nine percent compared to the previous year. In export sales, on the other hand, the Central Swiss cheese lost ground and sales fell slightly. Sbrinz is trying to make up for this with a focus on Germany.
Responsible at Sbrinz: Markus Baumann, Managing Director; Andrea Fischer, Advertising Manager. Responsible at Wapico: Olaf Pilleri, Consulting; René Walker, Creative Direction; Jan Beyer, Graphics.
