La Folie: Facebook action for Subaru
The live marketing agency La Folie Erlebniskultur was commissioned by Subaru Switzerland to run a Facebook campaign during the 2014 DJ Bobo Tour.
The campaign took place before the concerts on May 29 in Basel's St. Jakobshalle, May 30 in Bern's PostFinance Arena and May 31 in Zurich's Hallenstadion. A photo wall was set up in the entrance/interior area of the concert halls. The design was based on the DJ Bobo circus world and depicted a circus ring with a Subaru model. In front of the photo wall, various circus objects such as trampolines, juggling balls and hula hoops were available for the concert visitors to pose with. There, interested people were allowed to be photographed by a professional photographer. The photos in front of the photo wall can be viewed at the Subaru Switzerland Facebook page be viewed. The Facebook campaign also has a humanitarian purpose. Because DJ Bobo is fighting hunger worldwide as a National Ambassador for the United Nations World Food Programme (WFP), Subaru Switzerland is donating one franc to the WFP for every new Facebook fan.
