Do something for your relationship
As part of a campaign for the Shopping Arena, Ammarkt is highlighting the theme of relationship building.
The number of single households is rising, every second marriage ends in divorce and, despite digital networking, more and more people feel lonely. Yet we need real social contact because it makes us happy and healthy. Studies show that relationships have a positive effect on mental and physical health and therefore significantly increase life expectancy and quality of life. It is therefore worth cultivating relationships with friends, partners, children, parents or work colleagues.
The Ammarkt agency takes this insight and stages the topic of relationship management with an umbrella campaign for the Shopping Arena - the largest shopping center in Eastern Switzerland. Whether it's a small gift or a big present, the Shopping Arena offers everything you need for a good relationship under one roof.
In addition to well-known advertising measures such as posters, advertisements, radio spots, POS advertising and a redesign of the website, the campaign also includes a specially created radio program on the subject of relationships on the FM 1 radio station.
Responsible at Shopping Arena: Marc Schäfer (Center Manager), Fabienne Diez (Marketing Manager). Responsible at Ammarkt: Ralf Kostgeld (Creative Direction), Nicole Bernhardsgrütter (Art Direction), Aron Herz, Markus Tränkle (Text), Christian Brunner (Graphics), Marcel Odermatt, Patrizia Mazzucchelli, Lea Hobi (Consulting), Amanda Camenisch (Photography), Alexander Herzog; Red Departement (Image Processing), Hastings (Radio Spots).
