Felder Vogel designs cross-media LUKB magazines
Felder Vogel designed the new issues of the magazines *Chefsache* (business banking), *Privatsache* (private banking), and *Tresor* (a brand magazine and supplement to *Chefsache* and *Privatsache*) for Luzerner Kantonalbank (LUKB).
The agency has been responsible for the magazines since fall 2012. They are an important part of corporate communication and contribute to the "perceived" customer benefit, among other things, the agency said in a press release on Wednesday. The magazines are also available electronically.
Video productions complement the printed matter cross-media:
A matter for the boss
Private matter
Responsible at Felder Vogel: Daniel Felder (art direction), Mark Vogel (strategy, concept and text), Fabienne Müller (project management), Michael Mathis (graphic design), Menk Bürgi (photography), Janic Halioua (film), Susanne Zuber (text), Ina Gammerdinger (text). Responsible at LUKB: Peter Bauer (Head of Marketing, overall responsibility), Stefan Kappeler (Marketing Private Banking), Isabelle Bühlmann (Marketing Corporate Clients), Urs Christen (Marketing Private and Commercial Clients), Daniel von Arx (Head of Corporate Communications).
