Last but not least: Social scavenger hunt
A rich man hides money in San Francisco and gives hints via Twitter where to find it. The followers are thrilled.
"I am determined to give away some of the money I make, and in addition to charity, to do it in fun, creative ways like this."
The millionaire hides $100 and $20 bills in and around San Francisco. He then gives his followers more or less difficult clues as to where the money can be found. Usually it's a photo of a spot - whoever knows where it is and gets there first gets the money. The lucky finder is invited to tweet a photo of himself and the money.

Whether it's really just a patronizing millionaire behind the action is anyone's guess. The unknown Twitterer states that he is not pursuing any economic goals and is only acting out of charity and fun. If the monetary scavenger hunt were the result of an imaginative agency idea, then one would have to take one's hat off. Because for so much global attention and social media enthusiasm, you normally pay more than a few thousand francs out of petty cash. Malicious tongues could also remark that it is in bad taste to rush the "common people" through world history for a few dollars for one's own amusement. Or one could admit to oneself: The bottom line is that everyone involved has fun with it, and many a wealthy person has certainly already thrown his money out of the window in sillier ways. (hae)

