Goldbach Interactive supports the bees

Honey bees and wild bees are essential for nature and humans: For productive agriculture, a healthy diet and a diverse nature, we need bees - and people who are committed to the preservation of bees. Goldbach Interactive therefore supports an initiative of Coop, Weleda, Ricola and Biotta out of conviction: For every product purchased with a special bee voucher at Coop, the aforementioned partners donate one franc in favor of four Swiss bee projects.

The microsite realized by Goldbach Interactive Probienen.ch is the digital hub of the campaign. It provides insights into the living world of bees and encourages people to think. What would a world without bees look like? How can each individual contribute to the well-being of our bees? The fact that the microsite does not appear cumbersome despite the serious topic is due not least to a simple, clear information structure. Built-in animations and a concise visual language bring the world of bees to life for a broad audience. By answering competition questions, every visitor can test their bee knowledge - and win attractive prizes.

Responsible at Coop: Oliver Johnson (Head of Digital Marketing), Conradin Bolliger (Head of Sustainability Own Brands). Responsible at Goldbach Interactive: Alain Ryser (overall responsibility, consulting), Enzo Keller (project management), Jonas Moser, Sandro Morghen (concept), Sébastien Gerber (graphics), Susanne Fankhauser, Thomas Vuilleumier (frontend), Thomas Wüthrich, Jonathan Droz (development).