Last but not least: The World Cup song

In February, Adidas withdrew T-shirts with ambiguous motifs from circulation at the request of the Brazilian tourism authority. The heart on "I love Brazil" was wearing a thong, and the slogan "Lookin' to score" - placed next to a scantily clad woman - was a bit too obvious to be reinterpreted horizontally.

In the fight against sex tourism, Brazil has been striving to move away from its thong and samba image. No easy undertaking: Whenever there is a report about the upcoming World Cup, the first thing that is shown is a close-up of scantily clad women's buttocks. This is how one imagines Brazil: Beautiful women either dancing the samba or walking their tanned behinds along the Copacabana. In March, the SRF World Cup year was ushered in with large-format women's buttocks - at least in relatively modest swimwear - as part of the preliminary match against Croatia. Just as it should be.

Screenshot SRF two

Away from the TV coverage, it's the hour of the bodacious World Cup songs. In Germany, for example, Melanie Müller, herself the reigning jungle queen and ex-porn actress, is calmly heading for the 2.5 million mark on YouTube with a silly song and an even sillier video.

There is always room for improvement. "Erotic starlet" Aische Pervers - what a name! - generated over 70'000 clicks in a few days with her self-written hit "Aische's WM Song (Deutschalalaland)" - including idiot apostrophe and self-made quality video.

So Germany is leading the way. Switzerland certainly can't keep up when it comes to "sex sells. Marc Sway is said to be SRF3 have produced a World Cup song. However, a video with breasts and buttocks - indeed, a video at all - is sought in vain. The footballing champion of the big canton will have to set the record straight: Holland. At the beginning of the week, the Netherlands sent the 90s Eurodance formation Vengaboys into the race. The band once had a firm grip on the European charts with hits like "Boom Boom Boom!!!", "Up & down" or "We're going to Ibiza". Now they have dug up a potential World Cup hit with "2 Brazil!" (the song was already released in an earlier version from the album in 1998). The newly produced, extremely witty video should at least provide the necessary promotion. However. Hopp Schwiiz!

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Thomas Häusermann