Publicis: That from up there now also down there

Calanda is the beer from up there - brewed from the purest Graubünden mountain spring water. And although Calanda is already a well-known and established Swiss beer brand, until now it was rarely found in the Unterland. Until now. From now on, Calanda will be available in all major Coop stores throughout German-speaking Switzerland and in Ticino. In order to make the increased availability known to a wide audience, Publicis realized a surprising and entertaining launch campaign. It dramatizes not only the fact that what's from up there is now also available down there, but also that with every bottle, a part of Graubünden's joie de vivre and spirit of adventure finds its way to the lowlands - by whatever means. In addition to a cheerful television commercial, the campaign includes numerous online measures. The campaign started on May 5 and will run until the end of the summer.

Responsible at Calanda (Heineken Group): Nabil Nasser (Marketing Director Heineken Switzerland), David Kistler (Group Brand Manager), Riccardo Dillier (Brand Manager), Thomas Egger (Junior Brand Manager). Responsible at Publicis: Wim Roelfs (CD), Swen Morath (Senior Art Directior), Norihito Iida (Art Director), David Lübke (Concept/Copy Writer), Thomas Wyss (Concept Developer), Tiago Dias (Head of Development), Sandro Ducceschi (Senior Software Developer), Cem Van-der-Schaar and Benjamin Kaegi (TV Producing), Barbara Lagger, Dolores Baeza & Esra Yiğit (Consulting), Adrian Häni and Tanja Güntert (Publicis Services). Responsible at Markenfilm: Marc Schölermann (director), Florian Studer (film production), Ian Foster (camera), Bluwi (music), Jingle Jungle (sound).