To the point: Who wins?
For the election of the Advertiser of the Year, six personalities of the Swiss advertising scene have been nominated by the election committee, consisting of the former Advertisers of the Year and the respective finalists.
An interesting mix, it seems to me: a seasoned creative, already nominated a few times and working for the same, very successful agency for a long time; a creative, also an ADC board member, who has an appetite for change and really sees communication holistically; a creative who is successful with his agency in the digital field (3rd place in the Best of Swiss Web Ranking (overall ranking of all agencies in Switzerland) and 1st place in the field of "Creation "); a long-standing advertiser who, after many years as CEO, now heads the entire advertising agency group; an advertiser who, for once, does not come from Zurich and is interested in SME clients and their needs. Last but not least, a woman, strategist, advertiser, who is enthusiastic about the Swiss advertising industry and disappointed that the industry has lost its courage in recent years. She wants to change that - after all, she was already Advertiser of the Year.
My warmest congratulations to all the nominees. They have already taken the first step towards becoming Advertiser of the Year. Now it's time to wait and see. Werbewoche subscribers can now choose their favorite from the nominees. They will receive the voting documents at the beginning of next week. As always, you can also vote for a person who has not been nominated. The last possible date for sending in the voting cards is May 30.
The editorial team has selected 20 campaigns that we believe show a good reflection of the advertising industry and is putting them up for election as "Campaign of the Year". All readers can vote online here until May 30. At Werbewoche.ch, there is a corresponding Link.
On June 5, the winner of the vote will then receive the coveted Egon from Werbewoche and be able to celebrate the evening as the newly crowned Advertiser of the Year 2014. The title "Campaign of the Year" will also be awarded then. The winning agency and its client will receive an award.
On the evening of the Swiss Brand Congress, the award ceremony will take place at the gala event "Night of the Brand" at "The Dolder Grand" in Zurich. Details can be found on Night-of-the-Mark.ch. We look forward to seeing you.
Pierre C. Meier, Editor-in-Chief
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