New President at IAB Switzerland

The General Meeting of IAB Switzerland at Ringier's Pressehaus granted discharge to the entire Board. The previous president, Ueli Weber, announced his resignation from office after five years as president. Roger Baur, Managing Director of IAB Switzerland, expressed his sincere thanks for Ueli Weber's active commitment to the founding and development of IAB Switzerland. The General Meeting elected Stephan Obwegeser, Head of Digital Advertising & Services at Tamedia, as his successor.

Meanwhile, the association can look back on numerous events, publications and stable finances, according to a statement on Thursday. The "Digital Marketing Award" and the newly launched "Digital Marketing Summit" together attracted almost 500 guests to Kaufleuten and are therefore still considered a central industry event.

Reorganization of IAB Switzerland

From May 2015, IAB Switzerland will be managed in a matrix organization. The central aim of the new organization is to better unite the interests of publishers, clients and agencies, the statement continues. The new presidium is also composed with this in mind: Stephan Obwegeser is the new president of the specialist group marketers. He will be supported by his co-president Claus Bornholt, Head of Consulting at Futurecom Interactive and head of the specialist group agencies, as well as by David Burst, Project Manager Media at Migros-Genossenschafts-Bund and head of the specialist group customers. The future Presidium coordinates with the newly organized departments (Marketing, Research, Legal, Standards, Training) and focus groups (Performance, Mobile, Social Media, RTA, Moving Image). All of this is intended to ensure even more effective use of the IAB. The goal is to bundle the interests of all market participants in the IAB.