Metzgerlehner conquers the hearts of the target groups
People who lead active lifestyles often don't have time to eat healthily. That's why Biotta created Veggies: sustainably produced smoothies for young, urban consumers. They are advertised by Metzgerlehner.
The launch campaign for the organic drinks has been running since this week. The product and its natural ingredients are at the heart of the communication. They are brought to life in lovingly composed images and inspire a hedonistic generation for organic convenience, according to a press release issued by the agency on Wednesday.
Responsible at Biotta: Clemens Rüttimann (Managing Director), Eva Liebelt (Marketing Project Manager). Responsible at Metzgerlehner: Michael Rottmann, Patrick Meyer, Janine Aebischer, Vasco Bickel (creation), Silvan Metzger, Mirjam Eberle (consulting), Bruno Breitenmoser, Ursula Trottmann (production); photography: Patrick Rohner.
