Winkreative: New image for Swiss wine
Tyler Brûlé's design and branding agency, Winkreative, has developed a new brand identity for Swiss Wine Promotion. The goal is to create a new visual identity for the Swiss wine industry.
Winkreative was commissioned to develop a comprehensive brand identity that, among other things, positions Swiss wines as an independent and high-quality product. Gilles Besse, President of Swiss Wine Promotion, explains: "The variety and quality of Swiss wines has never been better or more valuable than it is today. It is time to make the Swiss more proud of their wines - through value-adding, creative and dynamic communication that will give them the recognition they deserve at home and abroad." The new brand identity and the new Swiss Wine Promotion logo were presented to the press on May 20, 2014. The new advertising campaign will be launched nationwide in fall 2014. Winkreative, the creative agency founded by Tyler Brûle, realized the successful brand design for Swiss International Air Lines, among others, and today works for a wide range of international premium brands.
Notice: You will find a detailed interview with Tyler Brûlé in Werbewoche 10/2014 (issue after next).
Although there is no Swiss cross in the new logo, certain elements of it have been adopted. The lines represent the six wine regions of Switzerland.
