Healthy subjects for Swiss rapeseed oil
Swiss rapeseed oil is Switzerland's most important source of edible oil. In order to present this fairly, Wapico has continued the campaign, which has now been running for six years, and focused on the target groups.
Wapico is accompanying the Swiss Rapeseed Oil Association into its seventh year and is once again surprising us with two new subjects this year. These are focused on the application and thus show the direct connection to the oil: one for professionals and one for normal consumers.
The campaign was once again photographed by Caspar Martig, as always without much retouching, but as real as possible in a rape field, according to a press release issued by the agency on Friday.
The result is two images that will be used as posters, advertisements and in many other applications for two years. A large piggyback campaign with Annabelle and Saisonküche/cuisine de saison is also planned - the new brochure will be enclosed in a print run of over 200,000 copies. This should have a direct impact on the target groups.
Responsible at Verein Schweizer Rapsöl: Hansjakob Häberli (President), Anja Ledergerber (Marketing & Communication). Responsible at Wapico: Olaf Pilleri, Jonas Steiger (consulting) René Walker (creative direction), Marie Berthold (graphics). Photos: Caspar Martig.
