Mediarena attracts media industry to Kaufleuten

Now in its 13th year, the Goldbach Group offered representatives from the communications, media and marketing industries an event that is both an information and networking platform and not only informs about trends and developments, but anticipates them. Once again this year, international speakers presented controversial views and what is now their vision of the modern communications society. The event, moderated by journalist and rhetoric trainer Dani Nieth, was thus a kind of must-attend event for all those who want to be on the pulse of the times and not run the risk of being "so yesterday".

Before founding Net Range MMH, the pioneer in Connected TV and largest independent provider of global Smart TV portal solutions, in 2009, Jan Wendt worked for six years as Vice President Motorsport for the leading sports rights agency Sportfive and for more than three years as Commercial Director in Formula 1. He started the series of presentations with the topic Linear TV is so yesterday, long live Linear TV.

Thomas Schwetje, Member of the Executive Board and Head of Marketing at Coop, is responsible for brand management including advertising and media for the Coop umbrella brand as well as the various Coop own brands. He is also responsible for the advertising marketing of the Coop Press and the Point of Sales as well as the entire Customer Relationship Management of Coop. His topic was: TV advertising is "so yesterday". He showed the path that Coop has taken in TV advertising since the Coop Studio of the 1970s.

Radio and media pioneer, journalist and entrepreneur Roger Schawinski was CEO of the German private TV station Sat1, founded among others the consumer magazine "Kassensturz", the first Swiss private radio station Radio 24 and the first national private TV station Tele24. He is currently managing director of Radio 1 and Radio 105 and his contribution was entitled: Stand alone radios are so yesterday. He recalled his beginnings 35 years ago with Radio 24, when the radio offering was much smaller - but in terms of craftsmanship, he emphasized, radio making has hardly changed since then.

Gerd Leonhard is a well-known futurist, author and CEO of The Futures Agency with roots in the music business. In 1985 he received the "Quincy Jones Award" and subsequently spent ten years as a profile guitarist, composer and producer in the USA. Towards the end of the last millennium, he was infected by the Internet virus, which led him to the management of various Internet start-ups in San Francisco. He asked: The future of media and marketing between Big Data and Artificial Intelligence: humans are so ... yesterday? He then showed the "wicked problems" that the interaction between humans and machines will present us with in the future.

 
Anitra Eggler describes herself as a digital therapist with a love of the web and a bestselling author with a passion for writing. She inspired the audience as a captivating speaker who doesn't mince her words. She provided stressed-out work ants with relief with her contribution Manage-ment by E-Mail is so yesterday, because, according to her thesis: "E-Mail makes you stupid, sick and poor" and "Only slaves are constantly reachable". She held up a mirror to those in attendance, pointing out that we allow ourselves to be seduced and led by the sheer possibilities of technology instead of using it to our advantage.

The closing presentation belonged to the congenial duo Christiane Fimpel and Phil Binkert, both owners of 3D-Model, she an idea accelerator and he a form and object expert, who devoted themselves to tangible topics: The next industrial revolution is so yesterday. The presentation showed where 3D printers are already being used today and provided a glimpse into the future of this modern manufacturing process: from spare parts for the home to organs from the 3D printer. Everything will be possible in the future.