KSP: Campaign for wine world of Coop
On May 11, Coop will further expand its wine selection and advisory services and launch a new wine platform, Mondovino.ch. KSP designed the website and implemented the campaign.
Mondovino is more than just an online wine store. On this platform, both beginners and wine connoisseurs receive information prepared by experts on the subject of wine. Members also benefit from recommendations and offers that match their own personal preferences. Thanks to a smartphone app, useful information on the approximately 1'200 wines is available anytime and anywhere - whether at the dining table or directly in the Coop supermarket. KSP conceived the appearance for Mondovino and designed print, TV and POS. The appearance was also transferred to digital media.
//www.youtube.com/watch?v=8o-A31GVLzA
Responsible at Coop: Thomas Schwetjen (Head of Marketing/Services); Sacha Zuberbühler (Head of Advertising); Michael Bietenhader (Head of CRM); Daniela Buser, Fabienne Bill (Project Management CRM); Maryline Hermann, Marc Weber (Project Management Advertising); Karin Heliopoulos (Head of Media); Sylvia Berger (Head of Category Wines); Miriam Lemke (Project Management Wines). Responsible at KSP: Flo Wacker, Benny Goldstein, Sascha Borsai (creative direction); Rahel Witschi (creative direction); Kevin Zysset, Paco Alborghetti (graphics); Flavia Meyer (consulting management); Jacqueline Lima, Rahel Zumbühl (consulting). FFF: Onfilm, Michael Gloor. Production: Online Video, Nick Zubler, Simon Nagel. Music: Spacetrain. Responsible at TWMEDIA: Stephan Küng (Media Relations).
