Spot: 101 stories for Hotel Schweizerhof
The Hotel Schweizerhof Luzern is opening its 101 new guest rooms and suites. The focus of the room renovations was on telling stories drawn from the hotel’s rich history. Spot Werbung wrote a unique story for each room.
The extensive room renovations at the Hotel Schweizerhof Luzern, which opens on Wednesday, May 14, 2014, focused on stories from the past 170 years. Under the motto "Where Lucerne writes history(s)", each room and suite is dedicated to a personality who experienced something special as a guest at the hotel. These are great personalities such as thinkers, artists, politicians, athletes, musicians or royalty, but also unknown guests whose stories still haunt the hotel today.
Each hotel room and suite has its own story, compiled from research by the Hauser family, director Clemens Hunziker and the team of authors led by Fabrizio D'Aloisio and Alexandra Knetsch from the St. Moritz full-service communications agency Spot Werbung. There are stories about world stars such as Anastacia or James Blunt having breakfast together, about athletes such as marathon runner Viktor Röthlin cooking pasta in the Schweizerhof kitchen, and also anecdotes from the concierge Enzo Baciocchi, who has been working at the hotel for more than 25 years and, for example, was able to procure a Bernese mountain dog puppy for an American hotel guest within hours.
