Opsi mit dä Chölä: Rosarot explains investing
As part of a year-long text campaign in the FAZ, Rosarot designed a variety of subjects for Swiss & Global Asset Management. Headlines that play with Swiss clichés and language promote the expertise of the Swiss asset manager.
To raise awareness of Swiss & Global Asset Management's expertise in Germany, Rosarot implemented a text campaign for the globally active Swiss asset manager and exclusive manager of Julius Baer funds. Since January and for the duration of one year, a varying half-page headline ad of Swiss & Global Asset Management can be seen in the FAZ five times a week. To keep the attention high, Rosarot has developed a variety of ad subjects in three different categories. All of them have a Swiss reference and show the advantages of the products of the asset manager Swiss & Global Asset Management.
The motto "We Swiss" highlights the peculiarities and qualities of Swiss investment experts, while the subjects in the "Learn from the Swiss" category teach German investors a bit of Swiss German with terms such as "Chölä". The comprehensive campaign is rounded off with ads that have a topical reference and wish, for example, happy Easter.
Responsible at Rosarot: René Karrer (creative direction), Andreas Steiner (concept, text), Yolanda Lopez (art direction), Claudia Kabosch (graphics). Responsible at Swiss & Global Asset Management: Martin Rust (Head Marketing & Communications), Marijana Nujic (Head Advertising & Design), Silvan Cagienard (Advertising & Design Specialist).
