Campaign forum seeks blood donors
For this year's World Blood Donor Day on June 13, Swiss Transfusion SRC is focusing on potential donors between the ages of 18 and 40. Under the motto "Donate blood - that's what we do", the campaign forum has designed a campaign for this purpose.
The campaign, which will run for several weeks, calls for blood donations via online and offline channels at national and regional level. It kicks off on May 7 with the distribution of a video in which Christi-an Gross, multiple Football Coach of the Year, demands of his team: "I want to see blood." Christian Gross' exaggerated motivational speech fits perfectly in the context of anticipation for the World Cup, the agency said in a statement.
The final appeal "Donate blood. Rette Leben" ("Donate blood. Save lives") leads to a landing page on which all information about blood donation, the campaign, special events and the current blood donation dates are bundled. The video is distributed via social media channels as well as in direct communication measures. The campaign forum is responsible for the overall concept, the video idea and the texts of the landing page.
The campaign will run for several weeks until the World Cup final in Brazil on July 13. During this time, the regional blood donation services will implement various activities under the motto "Doing good together", such as blood donation days with additional services or "donors recruit new donors" mailings. The concept for these activities was developed with the participation of the various stakeholders.
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In addition, ahead of World Blood Donor Day on June 14, the commuter population is invited to donate blood in an extra car at one of five locations in cooperation with SBB Charter.
Responsible at Swiss Transfusion SRC: Dagmar Anderes (Head of Marketing & Communications). Responsible at the Campaign Forum: Martin Diethelm (concept, project management, text), Constance Marschan (project collaboration), Simon Nagel (video: Simonnagel.ch).Responsible for the landing page: Deltacity.net
