High voltage: GFZ wins new customer
Hochspannung has won GFZ Gemeinnütziger Frauenverein Zürich as a new client. In a two-stage competitive pitch involving a total of three agencies, the Zurich-based agency prevailed in the spring/summer of 2009 and secured the account for the association, which has been based in Zurich since 1885.
In recent months, the agency has, according to a press release issued on Friday, developed for GFZ a new overall image with a new logo and claim. Further work such as the annual report, the association's newspaper and classic communication media are in progress and will be published in the coming months.
The GFZ has been committed to the interests of children, women and families for 125 years and operates a total of eleven daycare centers in the city of Zurich. In 2009, the association took over day care for families and today offers Zurich's residents the most comprehensive range of childcare services to complement family life. Next year, the GFZ celebrates its 125th anniversary. This was one of the reasons for a fundamental overhaul of the logo and corporate design. The new visual identity will be officially presented for the first time on November 19, 2009 in the lecture hall of the Kunsthaus Zürich, which will also mark the start of the anniversary year. This will include a speech by City Councillor Martin Waser.
The GFZ has been committed to the interests of children, women and families for 125 years and operates a total of eleven daycare centers in the city of Zurich. In 2009, the association took over day care for families and today offers Zurich's residents the most comprehensive range of childcare services to complement family life. Next year, the GFZ celebrates its 125th anniversary. This was one of the reasons for a fundamental overhaul of the logo and corporate design. The new visual identity will be officially presented for the first time on November 19, 2009 in the lecture hall of the Kunsthaus Zürich, which will also mark the start of the anniversary year. This will include a speech by City Councillor Martin Waser.
