Full house at Publisuisse Mediavision
«Media and Brands 2020» was the theme of the Mediavision event, which took place on May 6 at the SRF studios. In their presentations, marketing and media experts addressed questions about the future challenges facing the industry.
Martin Lindstrom, internationally recognized brand expert from Denmark, devoted his presentation to the future of brands. Martin Schneider, Director of publisuisse, presented the latest findings from the study "Media of the Future 2020" in his input presentation. The study takes into account various perspectives and combines results from expert interviews as well as surveys of consumers and players in the advertising industry. The results show that the proliferation of additional usage devices also continues to increase parallel usage. "Interestingly, however, parallel episodes tend to take place selectively," Schneider explained. "Simultaneous use of TV and the iPad, for example, only takes place briefly in each case and not during important programs," the event host continued.
Roger de Weck, Director General of SRG SSR, delved deeper into the changes in media offerings due to digitization and presented corresponding projects that have already been or will be implemented on SRG channels in the three language regions. Marcus Schögel, Director of the Institute for Marketing at the University of St. Gallen, emphasized in his presentation that successful marketing in the future must take even more account of the entire customer process, from search to purchase to use and repurchase. Interactions should be actively designed, potential should be recognized at an early stage, and finally new paths should be actively pursued. As in the previous year, the event was moderated by Urs Gredig, SRF correspondent for Great Britain.
Following mediavision, the Swiss Effie 2014 Award ceremony took place. During the Effie event, "The Voice of Switzerland" winner Tiziana Gulino provided musical entertainment. With her unique voice and likeable manner, she thrilled the audience. You will find the presentations as video stream or as PDF as well as picture material in the coming week on Publisuisse-mediavision.ch.
