TBWA: Big summer start for Aperol
With a giant poster near the Hardbrücke in Zurich and another on the Bundesstrasse in Lucerne, TBWA Zurich is promoting Switzerland’s most popular summer drink across approximately 1,300 square meters.
Over the past five years, Aperol has gone from being a trendy drink to a classic, especially thanks to its most famous mix variant - the Aperol Spritz. The mega posters can be seen until mid-May and mark the start of the summer campaign, which will continue with the "Perfect Serve" cinema spot and posters in Swiss cities.
Responsible at Campari Switzerland: Pierina Maibach (Marketing Manager), Thomas Imhof (Brand Manager). Responsible at TBWA\Zurich: Frederick Rossman (Creative Direction), Edith Swiezy (Consulting).
