BSSM bakes for the Lucerne bakery Hug
Hug, a long-established bakery in Lucerne, has commissioned the Basel-based agency BSSM to handle its POS activities. Various promotions are being used to boost sales of its seasonal offerings.
The products are advertised every 14 days with culinary images and entertaining headlines. The posters are used at the point of sale in the 15 Hug branches in the Lucerne region. The Hug bakery was founded in Lucerne in 1877 by Joseph Hug and is now run by Paul Philipp Hug, the 5th generation of the Hug family. The company employs over 280 people, operates 15 branches and café-restaurants and supplies more than 150 major customers.
Responsible at Bäckerei Hug: Andreas Tobler (Head of Marketing and Sales), Murielle Jöri (Assistant Sales Manager). Responsible at BSSM advertising agency: Urs Schneider (CD), Hannes Müller, Hans Peter Brugger (text), Jonas Schneider (graphics), Sylvia Halbeisen (consulting), Ralph Lehner (photos).
