KSP for Helsana: Tor de Suisse

So the health insurance of Switzerland is now also the health insurance of Swiss football, according to a statement. The communications package developed by KSP Krieg Schlupp Partner is multifaceted and long-term. To prove that Helsana is everywhere Swiss football is, Helsana and KSP have launched a photo project during which all Swiss goals will be photographed. In other words, the goals at all 1400 football grounds in Switzerland. The campaign will kick off at the Cup Final on Easter Monday with a first print ad and a spot on Cupplay.ch.

Responsible at Helsana: Christian Moser (Head of Marketing Coordination); Michael Waldmeyer (Project Manager Marketing); Yves Ekmann (Head of Sponsoring/Events). Responsible at KSP Krieg Schlupp Partner: Uwe Schlupp (creative direction); Beat Egger (concept, text); Sebastian Krayer (art direction); Lea Balinger (graphics); Raphael Koller (online graphics); Audrey Isaak, Angela van der Sman (consulting); Christian Breitler (photography).