Worldwide Dove campaign with music from Zurich
Following the huge success of the latest Dove campaign, «Beauty Sketches,» the follow-up campaign, «Beauty Patches,» is now being launched. The music for the campaign comes from Switzerland.
With the "Beauty Sketches" campaign from 2013, Dove redefined the image of women in advertising. The video went around the world, won the Titanium Grand Prix in Cannes and generated over 163 million views on YouTube.
Now the care brand from Unilever is presenting the official follow-up campaign: Various short films show how women find new self-confidence thanks to the revolutionary Dove "Beauty Patch". The surprising end to these stories is intended to encourage women in their self-confidence and show that true beauty begins in the mind. "Beauty is a state of mind".
The music comes from Switzerland. In close collaboration with the advertising agency Ogilvy & Mather, Sao Paulo (Agency of the Year - Cannes Lions 2013), the Zurich-based sibling trio Great Garbo composed the music for the beauty campaign. The intimate and atmospheric music emphasizes the emotional journey of the protagonists on their way to more self-confidence and charisma.
"We are delighted that we were able to compose the music for these moving films after the great success of the previous campaign. This shows the agencies' trust in our work. The collaboration with the top-class creative teams in LA, Sao Paulo and New York was intensive and enriching. The result is a very inspiring campaign." Diego, Nora and Lionel Vincent Baldenweg from Great Garbo on the new Dove campaign.
