Toshiba takes off with the "Space Chair
On Monday, the Japanese company Toshiba is launching its umbrella brand campaign «Space Chair» under the slogan «See more—experience more. Because we know no limits.»
The campaign, realized by the Grey London agency, focuses on a commercial that can be seen on television and online throughout Europe. According to the press release, Toshiba shows particularly innovative devices that symbolize the company's spirit of research. Viewers experience the journey of an ordinary chair made of balsa wood, which is carried to extraordinary heights by a helium balloon.
The commercial was directed by Haris Zamarloukos and shot in the Nevada desert in collaboration with John Powell and JP Aerospace, an American independent space program.
> View spot on Leading innovation.com
The commercial was directed by Haris Zamarloukos and shot in the Nevada desert in collaboration with John Powell and JP Aerospace, an American independent space program.
> View spot on Leading innovation.com
