Brandpulse: Rebranding of the Hassler brand
Brandpulse has created a new brand identity for Hassler, a Swiss brand in the flooring industry founded in 1894.
Brandpulse was commissioned to revise Hassler's brand design, as announced in a press release on Monday. In addition, Brandpulse defined the interplay and content of Hassler's most important communication tools and subsequently developed an image brochure, case studies and a website.
At the same time as refreshing the company's image, the Zurich-based company Parkett-Maier, which was acquired in 2001, was integrated more closely. However, it remains with its own brand name.
Brandpulse created and realized its own visual world. In addition to the image brochure, separate marketing publications were also developed for the respective target groups. The case studies were implemented in the form of a web-based database. The web store was relaunched and the retail design of the various showrooms was homogenized and adapted to the brand.
