The fastest way to Europe is via the SBB
As part of SBB’s current European campaign, Statement was commissioned to carry out a guerrilla marketing campaign. The agency installed over 250 signposts in high-traffic locations around train stations in five cities in German-speaking Switzerland.
These showed selected European cities, including the travel time from the respective departure station. All signposts naturally pointed in the direction of the respective station.
Responsible at SBB: Petra Thomann (Marketing Communications Passenger Transport). Responsible at Statement: Renato Auer (overall responsibility), Philipp Brunner and Roger Gebert (strategy and concept), Till Ramstein (graphic design).
