Gryps.ch in a new look
As part of its expansion into the consumer market, the quote portal Grpys has refined its brand profile and will implement its new communication strategy in March. Effective immediately, the quote portal is launching a new look with an optimized user interface.
With the relaunch of the portal—which was originally launched about four years ago—along with a new brand identity and an engaging brand ambassador, the two founders, Priska Schoch and Gaby Stäheli, are laying the groundwork for the anticipated growth. The portal’s core service is the reliable and dedicated matching of potential buyers with sellers.
According to a press release, Gryps is planning a communication campaign to coincide with its expansion into the retail market. The website was built from the ground up. The communication campaign focuses on increasing brand awareness throughout German-speaking Switzerland, with a marketing emphasis on the online channel. «We want to actively support the trend toward more and more purchases made online,» says Priska Schoch. Gaby Stäheli adds: «By reducing complexity, Gryps simplifies the tedious research process to just a few clicks.» To continue on its current growth trajectory, Gryps has expanded its board of directors and secured growth capital from Swiss private investors.
Added Value for Sellers and Functionality for Buyers
Vendors can view and manage their data online and receive pre-qualified leads. If interested, contact information can be purchased for a small fee. This way, Gryps.ch An additional advertising platform for vendors to expand their customer base. Prospective buyers receive over a thousand pages of shopping information, easy-to-understand overviews, price tables, and valuable shopping tips. Prospective buyers receive timely and expert guidance to help them make an informed purchasing decision.
Expansion to Include Individual Customers
When it comes to making major purchases, consumers can now find all the important information online. However, navigating the options is often difficult and can sometimes take hours. Based on feedback from its daily interactions with buyers, Gryps has continuously expanded its range of over 60 products and services—and thus the number of providers, currently at 1,600—to include items such as awnings in the spring, air conditioners in the summer, and garage doors in the winter for private customers. Businesses can find the right providers for their IT infrastructure or human resources management, for example. Gryps has no financial stake in the transactions and thus remains independent.
