BSSM: BLKB Annual Report implemented
The Baselland Cantonal Bank has published its 2013 Annual and Financial Report. BSSM was responsible for the concept and implementation. A survey on the future of the population and the freedom to choose the format of the publication are the highlights.
"Shaping the future" is the title of the BLKB annual report. This motto inspired the BSSM advertising agency in terms of content and technology. An online survey shows how the people of Basel imagine their lives in 2030. Women and men gave information about their wishes for the future in a street survey. The results of both surveys are integrated in the new annual report.
The technical concept enabled digital and classic publication from one data source. Together with the Internet agency 4eyes and the media service provider Neidhardt & Schön, BSSM developed an Internet portal and a print-on-demand platform. For the first time, the latter offers BLKB certificate holders the opportunity to compile an individual copy of the annual report.
Responsible at Basellandschaftliche Kantonalbank: Christoph Loeb (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD); Hannes Müller (concept/text); Pascal Rehmann (AD/graphics); Daniel Bard (screen design); Agnes Leclaire (graphics); Sybille Cueni (prepress/production); Claudia Paganini (consulting). Online: Internet agency 4eyes, Basel; Neidhardt & Schön, Zurich. Photo/Video: Weissfilm Train; Derek Li Wan Po.
