Last but not least: UFOs in London
At a London bus stop, Pepsi Max replaced the glass pane with a screen. As a result, passengers waiting at the stop were introduced to the concept of «augmented reality.».
Bus shelters seem to be particularly suitable for viral campaigns. The waiting guests are attentive and have time to fall for the advertisers' ideas and be filmed by the hidden camera. We recently wrote about the Batteries house reported. And about the willingness to help that a freezing boy was put to the test. Waiting users were shown Adobe's real-time photoshopped - just to name a few examples.
Pepsi Max has replaced one glass side of a bus station in London with a high-resolution screen. From the waiting passengers' point of view, the real street scene continued behind the glass, as the real events were transmitted in real time by a camera. At least until the moment when cats of prey, aliens and UFOs suddenly appeared. Replacing reality with screens is nothing new in advertising. LG, for example, has been replacing reality with screens for the past two years. Elevator floors and Office window out. But reality and fiction have never been mixed so skillfully before. As the technical possibilities become ever more sophisticated, this is probably not the last time we have been treated to an "augmented reality" joke. (hae)
