WVC: New campaigns for the Clientis Group
WVC has developed two new campaigns for the Clientis Group—which comprises 15 regional banks—focusing on its core businesses of mortgages and investments.
The mortgage campaign is currently being implemented via billboards, POS, and advertisements. In the second half of the year, the banks will advertise their investment expertise. This is the second campaign wave that WVC is implementing for Clientis. Two years ago, WVC convinced the Clientis managers of its service offering in a pitch process.
In the first phase, the focus was on repositioning by means of an image campaign. The communication strategy was based on on- and offline communication tools. The first new product campaigns were then implemented in the same "look and feel" - the concise visual language and the typical Clientis color and embossing elements. In each case, a conspicuously placed button clearly highlights the product promise in order to increase the interest of the target group. The campaign tools are in use in the market areas of the Clientis banks - from the Bernese Jura to the St. Gallen Rhine Valley and from Fribourg to Schaffhausen.
Responsible at Clientis: Stefan Kaspar (Head of Corporate Communications Clientis), Philippe Haller (Head of Marketing Clientis Zürcher Regionalbank). Responsible at WVC: Kurt Wettstein (overall responsibility), Yves Seiler (consulting, project management), Angela Boog (DTP), Frank Schwarzbach (photography), Oliver Huber (JBW Media)
