Draftfcb/Lowe: Campaign for MTV mobile

The focus of the campaign (which also includes the microsite Time-for-what's-new.ch is based on a series of TV and Internet commercials. These show a group of five friends experiencing the craziest things with the new digital TV. In short statements, the friends comment on their experiences - in the style of a reality soap format. In this way, the campaign creates a direct link to the target group's world, according to a press release issued by the agency on Wednesday.

Responsible at Sunrise: Timm Degenhardt (CMO), Tobias Händler (Head of Marketing Communications), Cristian Vaccariello (Senior MarCom Manager Segment Young & Youth), Martin Hufschmid (Senior Proposition Manager Segment Young & Youth), Sanja Ruggiero (Marketing Manager Viacom). Responsible at Draftfcb/Lowe: Dennis Lück (Executive Creative Director), Sören Schröder (Senior Copywriter), Marcin Baba (Senior Art Director), Cornelia Harder (CEO), Mark Becher (Client Service Director). Other persons involved: Per Kasch (photography), Rolf Hellat (director), WirzFraefelPaal (TV/Internet production), Jingle Jungle (sound studio), Goldbach Interactive (online advertising media).