The right recipe for the Burger Savings Fund
To convey the values of consistency and tradition, Hofer Kommunikation draws on Bernese table culture in the annual report of the Burgerliche Ersparnisskasse Bern.
In its redesigned 2013 annual report, the Bern-based agency Hofer Kommunikation has made the transition from asset management to culinary and table culture. Together with top Bernese chef Urs Hauri, Hofer has staged a recipe from an antique Bernese cookbook. The image concept focuses on everyday objects that are shown in a new light, according to the agency's press release on Wednesday.
