JWT+H+F: New brand identity and image campaign developed for Tela
For over 70 years, Tela has been producing Swiss-quality napkins and accessories. JWT+H+F has comprehensively revamped the company’s corporate design and launched a branding campaign.
Tela products with a new logo and new packaging design will be on the shelves of wholesalers, retailers and food service outlets from November 16. An image campaign was also launched at the same time. To emphasize Tela's contribution to table culture, the agency has developed the claim "Tela turns every table into a work of art", which, according to the press release, takes into account not only the value of the products, but also the variety of possibilities for table decoration. The various subjects can now be seen in the form of specialist advertisements and on posters in the gastronomy environment. A banner was also produced especially for the Basel gastronomy trade fair IGEHO. In addition, a culinary surprise in the new Tela colors awaits visitors. Various BTL measures round off the campaign.
Responsible at Kimberly-Clark GmbH: Franziska Leisi (Marketing Manager Family Care), Rico Germann (Business Manager). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (CD), Vanessa Lehmann-Spalleck (consulting), Anna Kindlimann (graphics), Mathias Bart (text), Felix Streuli (photography), Type Design (image processing), Peter Wandfluh (production) .
