Mint: Campaign for people with speech loss
People with aphasia can barely speak, have trouble understanding others, and also face significant difficulties with reading and writing. Thanks to Aphasie Suisse and Minz, however, they are now at least being recognized by the outside world.
The campaign includes a new corporate design, which will be rolled out in the form of regular member and trade magazines, flyers and brochures, information sheets and a new Website makes the concerns of Aphasie Suisse known.
Also noteworthy, according to the statement, is the close cooperation of the advertising people with the aphasic people. Content was developed and layouts discussed in workshops tailored to their needs. Those affected also made themselves personally available for the photo shoots by the agency. In this way, an authentic and practical campaign could be realized.
Responsible at Minz: Susann Blum; Sylvie Rapold, Claudia Zosso (web design).
