The winners of the 2014 Marketing Trophy

Eleven projects competed for the Marketing Trophy this time and were awarded prizes on Tuesday by an interdisciplinary jury of experts headed by Peter Felser.

Category small business

Rent a pensioner with the project of the same name

Online job placement for pensioners has exceeded all expectations and has been further professionalized and expanded.

Initiator: Rent a pensioner
Agency involved: Werbeanstalt Schweiz, Zurich.

Medium-sized company category

KKL Lucerne ManagementA Pirate's Symphony - from a faceless no-name event to an integrated marketing campaign and the creation of a brand/2012 to 2013

A blockbuster, a concert series and a staged dinner have created a new entertainment genre.

Initiator: KKL Lucerne Management
Agency involved: K-wer-K

Category large enterprises

Hirslanden Private Hospital Group: Competence that creates trust. Hirslanden: a brand in the acute care sector

Under the Hirslanden umbrella brand, the Hirslanden Private Hospital Group operates its own brands for specific specialist areas or nationally standardized services.

Initiator: Hirslanden Private Hospital Group
Agency involved: KSP Krieg Schlupp Partner

Category NPO

Start center ZurichStartupfair 2013

With this project, the start-up center of the city and canton of Zurich created the first national trade fair for the industry, where start-ups, investors, authorities, media and interested parties met under one roof on one day to initiate business.

Initiator: Startzentrum Zürich
Agency involved: Digital Marketing Switzerland

Special price

Coop Cooperative: 20 years of Coop Naturaplan
The project has implemented the vision of giving all consumers in Switzerland access to food produced in an environmentally and animal-friendly manner at affordable prices.

Initiator: Coop Cooperative

Audience Award

Federation of Migros Cooperatives

Project: Crowdsourcing as an integrated marketing tool.
Agency involved: Atizo 360°