Comet: Sensational finds in Shoppyland
To promote a couponing campaign, Komet turned the Shoppyland duck into a fossil.
In the new promotional campaign, the Shoppyland logo is taking shape again and, in keeping with the theme of adventure, is being transformed into a rare discovery. The "Sensational finds" couponing campaign advertises the wide range of products on offer and aims to increase sales and footfall at the largest shopping center in the Bern Mittelland region this spring. The duck fossil from Komet welcomes visitors on flyers and various indoor measures.
Responsible at Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Waelti (Marketing & Communication), Diana Weber (Administration). Responsible at Komet: Thom Pfister (CD), Joël Weber (AD), Antonia Bekiaris (Text), Simon Schatzmann (Head of Consulting), Sarina Künzli (Consulting).
