Zurich Tokyo: Vintage in a modern way
Zürich Tokio created a vintage online shop for Rosmarie Amacher of à ma chère, where she hopes to make her lovingly collected designer pieces from 1950–1980 available to a wide audience.
According to the press release, the brief was not simply to develop another boring online store, but to manifest the feeling of the time using original images from her personal archive. The aim was to touch the hearts and minds of all fashion lovers. The design and technical implementation were customized in-house and tailored to the specific needs.
Responsible at à ma chére: Rosmarie Amacher. Responsible at Zurich Tokyo: Daniel Donati (Creative Direction), Raphael Kunz (Art Direction), Pierina Laube (Graphics), Rebecca Kuhn (Programming), Laura Donati (Consulting).
