The impact check of Werbewoche January 2014
We show how current campaigns are performing with consumers.
In terms of awareness, the SBB thank you poster from the Rod advertising agency came out on top, followed by the Atupri ad from the Fruitcake agency and the Schweizer-Illustrierte campaign from the Krieg Schlupp Partner advertising agency. The SBB poster also won the uniqueness criterion. In second place came the ad for Hiltl by the Ruf Lanz agency and the Zurich Zoo ad by Advico. SBB also won the Brand Fit criterion, ahead of Hiltl and the ad for the Romer bakery from the Erdmannpeisker advertising agency. SBB ahead of Hiltl and the Romer bakery successes also win the Likeability criterion.
