Gemi: Internet at a high in October
According to the Goldbach Index (Gemi), advertising pressure from the Internet rose again in October by 13 index points. E-media increased advertising pressure by 7 index points.
In October 2009, the Goldbach Index (Gemi) for e-media showed a marked increase in advertising pressure of 7 index points to 448 (441). TV also increased by 7 index points to 453 (446). Radio rounded off October's advertising pressure figures for offline media with a considerable increase of 4 index points to 257 (253). While teletext was able to maintain its 145 index points, digital advertising space lost a further 3 index points to 184 (187). Internet, on the other hand, once again shone with an increase of 13 index points to 543 (530). All media published by Media Focus lost one index point to 183. When assessing the index, it should be noted that the 12 previous months are seasonally smoothed in the short-term analysis.
