European Certificate: Any questions?
New orders for Swiss Marketing's Europe Certificate are coming in all the time. This certificate is sure to become a long-term bestseller.
As soon as the message was posted online on October 9, 2009, the sprint began. "The very same day," recalls Claude Dubois, Head of Examinations at Swiss Marketing, "the first orders came in." The first to sign up was a marketing manager who wanted to obtain one of the coveted European certificates and thus his continentally certified title of Marketing Director. This early bird will soon receive his personal European certificate. However, in addition to all the sprinters and early bird registrants, there will probably be many more starters from the second tier who will also receive the coveted paper.
We have now received over 250 orders from marketing and sales managers, sales and marketing specialists. And of course also from former marketing planners and sales coordinators, as today's specialists used to be called. Up to ten years ago, the degrees were suitable for Europe. Which brings us to a question that is often asked by professionals who would like to obtain a European certificate: Why only ten years and not longer? It is actually only logical that more mature students, whose degrees may date back to the marketing days of the 1970s and 1980s, are also interested in European suitability. According to Dubois, negotiations are currently underway to see whether the backdating can be extended. Should this be the case, information will be provided here. At the moment, the ten-year backdating period still applies.
A second question that is asked time and again is about association membership. Is it enough, applicants want to know, if my company is a member of the Gesellschaft für Marketing GfM? The answer is no. Membership of a legal entity is not enough to obtain a European certificate. A personal individual membership in one of these organizations is required: Swiss Marketing, Verkauf Schweiz, Schweizer Werbung, Schweizer Direktmarketingverband SDV, KV Schweiz or GfM. However, it must be said that membership is worthwhile anyway. And as a kind of bonus, it also gives you a ticket to the European certificate. Have you already got yours?
www.marketingplus.ch
We have now received over 250 orders from marketing and sales managers, sales and marketing specialists. And of course also from former marketing planners and sales coordinators, as today's specialists used to be called. Up to ten years ago, the degrees were suitable for Europe. Which brings us to a question that is often asked by professionals who would like to obtain a European certificate: Why only ten years and not longer? It is actually only logical that more mature students, whose degrees may date back to the marketing days of the 1970s and 1980s, are also interested in European suitability. According to Dubois, negotiations are currently underway to see whether the backdating can be extended. Should this be the case, information will be provided here. At the moment, the ten-year backdating period still applies.
A second question that is asked time and again is about association membership. Is it enough, applicants want to know, if my company is a member of the Gesellschaft für Marketing GfM? The answer is no. Membership of a legal entity is not enough to obtain a European certificate. A personal individual membership in one of these organizations is required: Swiss Marketing, Verkauf Schweiz, Schweizer Werbung, Schweizer Direktmarketingverband SDV, KV Schweiz or GfM. However, it must be said that membership is worthwhile anyway. And as a kind of bonus, it also gives you a ticket to the European certificate. Have you already got yours?
www.marketingplus.ch
